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About SW Consulting

About SW Consulting

SW Consulting is a strategy and management consulting firm established in 2010, with a strong focus on the MENA region

We believe execution is key for a winning strategy

  • - We develop ambitious yet pragmatic strategies, by working hard to identify specificities, by challenging the status quo, and by working closely with our clients ‘leadership team
  • - We assist leaders to execute strategic shifts and organizational changes by managing company-wide implementation plans
  • “So what?” is the relentless question that we ask ourselves at every step of a case, to apprehend complex situations, capture fundamental issues, derive key takeaways, define next steps, and implement solutions


    Our Values

    Expert advice: We build on our expertise and our team of seasoned consultants to deliver faster and better results. We leverage our strong network of industry experts to gather insights and anticipate future challenges

    Result based: We believe in measurable results and economic value creation, not lengthy reports. Our work approach is bottom-line oriented, and we are committed to providing true recommendations

    Leverage innovation: The value of our work comes from our ability to go beyond the obvious and constantly challenge the easy answers. Our consultants are relentless in the search for the most adequate solution to a given problem

    Collaborative approach/proximity: We recognize the expertise of our clients and the importance of a joint team effort. We interact with respect and integrity, we listen hard, and we say it like it is

    Get in touch


    Georges Nacouz and Marwan Homsi are co-founders and managing partners of SW Consulting

    Together, they cumulate 35+ years of strategy consulting experience, with 300+ projects delivered in more than 30 geographies

    They started SW Consulting “with the aim to be a true business partner to our clients ”

    Join our team

    Georges Nacouz

    Managing Partner

    Marwan Homsi

    Managing Partner