Turnaround plan for a distributor of Household appliances and Consumer Electronics

1. Conducted external and internal analysis

a. Reviewed market analysis: market size, market shares, competitors, customers
b. Conducted a financial performance analysis:
- Reviewed sales breakdown by brand, by category, and by channel
- Reviewed profitability by brand and by category
- Reviewed inventory volume and value
c. Analyzed the data and identified the drivers behind sales and profit

2. Led a strategic workshop
a. Prepared a workshop with top management and select managers outside the group
b. Facilitated the workshop
- Presented a synthesis of the analysis
- Animated an interactive session on strategic options
c. Synthesized the recommended strategic options for the turnaround

3. Developed a turnaround plan and a Board of Directors presentation
a. Conducted individual sessions with top management and finalized the turnaround plan
- Strategic options
- Action plan
b. Presented the strategic plan to the Board of Directors and obtain approval

Obtained the Board of Directors approval
Re-focused the activity:
Identified 4 areas of sustainable growth in sales
Exited 3 loss-making consumer electronics brands
Turned back the company to profitability in 1 year